OpenAI Is ‘Exploring’ How to Responsibly Generate AI Porn

OpenAI released draft guidelines for how it wants the AI technology inside ChatGPT to behave—and revealed that it’s exploring how to ‘responsibly’ generate explicit content.
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Photograph: Joan Cros/Getty Images

OpenAI released draft documentation Wednesday laying out how it wants ChatGPT and its other AI technology to behave. Part of the lengthy Model Spec document discloses that the company is exploring a leap into porn and other explicit content.

OpenAI’s usage policies curently prohibit sexually explicit or even suggestive materials, but a “commentary” note on part of the Model Spec related to that rule says the company is considering how to permit such content.

“We’re exploring whether we can responsibly provide the ability to generate NSFW content in age-appropriate contexts through the API and ChatGPT,” the note says, using a colloquial term for content considered “not safe for work” contexts. “We look forward to better understanding user and societal expectations of model behavior in this area.”

The Model Spec document says NSFW content “may include erotica, extreme gore, slurs, and unsolicited profanity.” It is unclear if OpenAI’s explorations of how to responsibly make NSFW content envisage loosening its usage policy only slightly, for example to permit generation of erotic text, or more broadly to allow descriptions or depictions of violence.

OpenAI is considering how its technology could responsibly generate a range of different content that might be considered NSFW, including slurs and erotica. But the company is particular about how sexually explicit material is described.

In a statement to WIRED, company spokesperson Niko Felix said "we do not have any intention for our models to generate AI porn." However, NPR reported that OpenAI's Joanne Jang, who helped write the Model Spec, conceded that users would ultimately make up their own minds if its technology produced adult content, saying "Depends on your definition of porn."

In response to questions from WIRED, OpenAI spokesperson Grace McGuire said the Model Spec was an attempt to “bring more transparency about the development process and get a cross section of perspectives and feedback from the public, policymakers, and other stakeholders.” She declined to share details of what OpenAI’s exploration of explicit content generation involves or what feedback the company has received on the idea.

Earlier this year, OpenAI’s chief technology officer, Mira Murati, told The Wall Street Journal that she was “not sure” if the company would in future allow depictions of nudity to be made with the company’s video generation tool Sora.

AI-generated pornography has quickly become one of the biggest and most troubling applications of the type of generative AI technology OpenAI has pioneered. So-called deepfake porn—explicit images or videos made with AI tools that depict real people without their consent—has become a common tool of harassment against women and girls. In March, WIRED reported on what appear to be the first US minors arrested for distributing AI-generated nudes without consent, after Florida police charged two teenage boys for making images depicting fellow middle school students.

“Intimate privacy violations, including deepfake sex videos and other nonconsensual synthesized intimate images, are rampant and deeply damaging,” says Danielle Keats Citron, a professor at the University of Virginia School of Law who has studied the problem. “We now have clear empirical support showing that such abuse costs targeted individuals crucial opportunities, including to work, speak, and be physically safe.”

Citron calls OpenAI’s potential embrace of explicit AI content “alarming.”

As OpenAI’s usage policies prohibit impersonation without permission, explicit nonconsensual imagery would remain banned even if the company did allow creators to generate NSFW material. But it remains to be seen whether the company could effectively moderate explicit generation to prevent bad actors from using the tools. Microsoft made changes to one of its generative AI tools after 404 Media reported that it had been used to create explicit images of Taylor Swift that were distributed on the social platform X.

Additional reporting by Reece Rogers

Updated 5-9-2024, 12:50 pm EDT: This article has been updated with additional comment from OpenAI.